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Our Story, Mission & Values

OUR STORY | “It was 2012. Megan was seven months pregnant. A dear friend or ours, a refugee from West Africa was living in our basement. That’s when we decided that I would quit my job and become a barista.” recounts Prevail Coffee co-founder, Wade Preston. Up until that time, Megan and Wade had each worked in the non-profit sphere and felt a desire to create a space which cultivates authentic and diverse community while also improving the lives of their friends in the developing world. Coffee was a natural fit. They couldn’t deny their vision in any longer. In 2013, after Wade spent two years honing his skills in the Atlanta coffee scene, the pair launched what their first cafe in downtown Auburn, AL. The response was overwhelming and led to an expansion into wholesale coffee roasting. Through Prevail Coffee Roasters, Megan and Wade have partnered with an amazing team of baristas, as well as their friends incredible coffee producing friends around the globe to craft carefully roasted coffees produced with patient respect for land and labor. 




QUALITY | We believe a house can have great design and be built from the strongest bricks, but if the mortar is bad, the whole structure comes tumbling down. In the same way, we believe the better the connector, the better the community. We are dedicated to high quality, passion-driven products, services and spaces that become a catalyst for high quality, passion-driven communities.
ingredients | passion, care, focus, diligence, hard work, innovation, creativity, time, patience

COMMUNITY | We believe in the transformational power of community. Our mission is to exponentially increase the value of the network of communities for which we have the privilege to act as a hub. We measure success only by that which adds value to the whole of our community; our customers, employees, suppliers, shareholders, industry, environment and beyond.
ingredients | love, respect, honesty, hospitality, patience, communication, trust, humility, care

TRANSPARENCY | We believe that authenticity is impossible without transparency. By striving for transparency in supply chains, customer interactions, employee relations and community outreach, we seek to build the trust necessary for the authentic bonds that form strong communities. We recognize that we cannot allow the "perfect to be the enemy of the good", but as we strive for perfection we seek to open our operating decisions to our greater community for the sake of edification, education and improvement.
ingredients | honesty, authenticity, responsibility, accountability, consistency, communication, humility, trust, openness